On a project with Xbox, I was tasked with understanding and designing wireframes to bring more awareness to the value of Xbox’s bundles. Because users can no longer purchase a console only, Xbox wanted to create a personalized experience for every customer to make their own bundle.
One of the main challenges was the multiple ways a user can end up with an Xbox bundle because bundles consist of a console with a game, accessory, customized skin or a limited edition feature. I had to find the right balance to highlight the client’s featured bundles while still offering a classic e-commerce grid with filtering options.
Device Guide with Microsoft
While working on a project with Microsoft for education professionals, I was tasked with finding a fun interactive way for users to find the device that best met their needs (classroom, administrative work, etc.) Depending on variables like ruggedness to budget-friendly, there needed to be established categories or sets to organize the information. The goal was to create a decision-tree/interactive quiz and allow users answer brief questions, or and A/B answer type questions.
One of the challenges for this project was the amount of different permutations that would not match what the stakeholders wanted. Because there were specific devices that needed to be highlighted, the end result of each user’s unique path needed to be plotted. Through a series of different matrices, I helped the team focus on what educational devices were the best match and lead to larger discussions on what device collections are to move forward with for wireframes and visual design.
Usability Study with Cheezburger
I was asked to help gather information for the company, I Can Haz Cheezburger. The company wanted to have a quick usability study to determine if this type of interaction was desired and how individuals share funny and amusing content with friends. They provided wireframes of a mobile application that allowed users to send one another funny cat pictures, videos, etc. through text messages.
I was tasked with writing the interview script and conducting usability studies that included a guided storytelling method to help users understand the context behind the wireframes. Participants were recruited via online forums and personal connections.
Global Navigation with Microsoft
Often one of the main painpoints for users on a website is confusing navigation. While working on a project with Microsoft’s Hololens, I helped dive into the global navigation for augmented reality device’s website. At the time, there was some confusion as to where users land on the webpage. There were two specific user groups, customers who will be purchasing the device and developers who will be writing the code for applications these customers will use. However, where these two users were directed to on the website was unclear.
Conducting a card sorting activity with current customers and project stakeholders, gave insights into how people are already understanding the global navigation. This helped identify the point of confusion and create a better experience for customers and developers knowing where to go on the website.
Internship with BlinkUX
Upon completion of my Masters, I participated in an internship with Blink interactive. Our first step was to become experts in all things Windows 8 in the hopes of leveraging this knowledge with future work for the company. Tasked to learn, study, and review Microsoft’s (then new) operating system and design aesthetic that was releasing to market, we set out to design a Windows 8 application of an existing Blink client, Rhapsody music.
Through our research and teamwork, we went though the process of brainstorming, conducting interviews and focus groups, creating a paper prototype to gauge familiar user gestures. After gathering data, we created user stories, wireframes and visual design samples to present to the client at the end of the internship.